20 minute video from our recent Vistage Open Day sales expert Ian Altman will take just about everything you know about the traditional sales process and turns it on its ear. In this video he will:

  • Help you to stand out from the competition
  • Make you understand the mind of your buyer
  • Show you how to increase the value exchange in each sale
  • Help you to manage 'price pressure' and give you and your teams a clear process on how you can use it to your advantage.