Professional selling is not just an art form. Great salespeople are not just naturally talented. What makes top salespeople and sales teams consistently perform in all markets and verticals is their conscious approach to selling. They utilise proven sales processes, exhibit time-tested sales skills and constantly seek to acquire knowledge that benefits their customers. World-class salespeople and teams make conscious decisions based on data, insight and the perspective gained through countless customer interactions. They leave little to chance and apply a sales system that has the customer at the core and builds sales roles, leaders and support around the customer.

In this report:

  • Part I | The buying process
  • Part II | The state of sales for small and medium-sized businesses
  • Part III | The path to world-class sales
  • Part IV | The takeaways for CEOs