Are business models the preserve of venture capitalists and internet start-ups only?
Much of the current commentary seems only to consider business models when discussing those categories. However, it is in the interest of any business intending to compete successfully over the long term to have a coherent ‘story’ of how it intends to both create value for customers and capture value for itself! In the Business Model Audit, Glen Daley explores what a truly effective business plan looks like.
What will I learn from this video?