95% of all companies do not know what their competitive advantages are. Even more are unable to communicate a compelling reason why customers should choose their product or service. How can sales teams compete without this information?

In this video, expert management and marketing consultant Jaynie Smith challenges business leaders into new ways of thinking about competitive advantages. She will enable you to uncover the value in your organisation and encourage you to use and measure new metrics that can help you to 'sell' your company's products and services better. This video will make you consider:

  • How well you can answer the question: why us?
  • Are you truly relevant to what your customers need?
  • What is a value proposition and how can you build it with sustainable competitive advantages?

"I want to give you a new way of thinking about competitive advantage. This is a discipline that is missed by most organisations, and it can have a profound effect on your margins and your top-line revenues."

-  Jaynie Smith