How to Create the Highly Effective Marketing Plan
Everyday millions of pounds are wasted on advertising and other communications - money that would have been saved with proper planning.
What your one single desired result is and how it's more likely to yield you with more results.
The upsides and downsides of the consequences of your plan being achieved.
Who your target audiences are and how you want them to think and do with your product/service.
"The Highly Effective Marketing Plan... it works. It works because I've seen evidence of it around the world, companies of all shapes and sizes, using this process on a regular basis. It absolutely delivers."