---
title: Upside Down Selling
description: Discover how you can flip your sales process to grow your revenue today, in this 20 minute video
---

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Sales

# Ian Altman

Upside Down Selling: Flip Your Sales Process and Grow Your Revenue Today

20 minute video from our recent Vistage Open Day sales expert Ian Altman will take just about everything you know about the traditional sales process and turns it on its ear. In this video he will:

- Help you to stand out from the competition
- Make you understand the mind of your buyer
- Show you how to increase the value exchange in each sale
- Help you to manage 'price pressure' and give you and your teams a clear process on how you can use it to your advantage.

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