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Demystifying the Business Case for Gender Diversity

Joanna is Associate Professor at Durham University Business School. She also has a career that, in her own words, has been as much a verb as a noun, largely spent in search of, and support for diversity.

Anyone entering a pub quiz knows that a variety of perspectives is critical to the success of any challenge – business, personal, sporting, or social. Ensuring that you recruit, train, and retain a diverse workforce is an essential component of successful business strategy, as well as increasingly legally sensitive issue. This session will focus on the importance of a gender diverse workplace environment.

How can your business benefit from gender diversity? How can you bring gender diversity into your workplace effectively? Joanna will help you to answer these questions and take you through the important legal and practical impacts that gender diversity might mean for your business, with useful discussion points and a practical toolkit of applications for you to takeaway.

Jo 520

Dr Joanna Berry FRSA

Associate Professor at Durham University Business School

Dr Joanna Berry is Associate Professor at Durham University Business School, Director of Durham Energy Institute and Director and Trustee at Acumen Community Buildings. Her Oxford Law degree took her to South Africa and brought her back to London where she spent a number of years in international business development roles, including time spent with McLaren and Mobil One Motorsport, and the World Economic Forum.

Her instinct for autonomy led to a career in entrepreneurship, most recently in academia where she completed her business-based MBA and PhD studies. Joanna now spends significant time bridging the gap between industry and intellect, building partnerships with private, public and third sector organisations for the benefit of students, colleagues and research institutes at Durham University and across her home region, the NorthEast of England.

Joanna defended black South Africans in 1985 apartheid Krugersdorp, and worked in the then male-dominated worlds of Formula One and the World Economic Forum (as Manager for Europe and East Asia) in the 1990s. She has supported women in sport in BBC Radio Five Live’s ‘Women on Top’, worked with offenders on the NE Offenders Skills and Offenders Board, and with young people through the Princes Trust Leadership Group; raised up fellow women in business as award winning mentor, speaker and Power List member of the Northern Power Women collective, and is governor and EDI lead in Schools in the UK and Netherlands.

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12.00pm - 1.30pm

Virtual Peak Performer Webinar


Welcome and Introductions
Dr Joanna Berry
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