Thinking Again: The Strategic Role of Creativity

David will demonstrate how creativity can remove the blockages that operate within everyone’s minds, to unleash the power of “breakthrough thinking”, to generate ideas that are both novel and useful.  A culture of creativity can substantially differentiate a business, attracting and retaining the best staff whilst enhancing added value.

The world is changing at an ever-increasing pace, but the decisions we make and the behaviours that we display are based on models of “reality” which are based on our understanding of the out-dated patterns from the past.  We MUST find ways of challenging these patterns, to free up our thinking, to generate fresh and novel (i.e. creative) ideas that then feed innovation.

David will demonstrate how creativity can remove the blockages that operate within everyone’s minds, to unleash the power of “breakthrough thinking”, to generate ideas that are both novel and useful.  A culture of creativity can substantially differentiate a business, attracting and retaining the best staff whilst enhancing added value.

By identifying the key blocks to creativity, it is possible to develop strategies to overcome them, and then to release the creative potential of every member of staff.

This session will explore the following topics:
1. Why we get trapped in “more of the same” thinking
2. Blockage - the brain as a patterning system
3. Solution - Creative Problem Solving Techniques