The Psychology of Pricing

Simple Ways to Increase Your Prices.

You’ve developed a new product or service and there’s just one thing left to do - price it. What number will you choose? You don’t want to look to cheap, nor do you want to price yourself out of the market… If you’ve ever struggled with knowing what to charge, then it’s time to get to grips with the science and psychology of pricing. David will introduce you to a range of ideas on pricing decisions, and you will come away with action plans to increase your prices which can be implemented quickly and easily, and with almost no cost.

The Keypoints:

• How we make decisions
• Why this applies to B2B as well as B2C
• Four  pricing concepts, so that attendees can choose the one or two most appropriate to their industry
• The adverse impact of discounts
• What success looks like when you increase prices