The Psychology of Pricing

13th November 2024

12:00 PM - 1:30 PM BST

Event Overview

The Psychology of Pricing

Simple Ways to Increase Your Prices.

You’ve developed a new product or service and there’s just one thing left to do - price it. What number will you choose? You don’t want to look to cheap, nor do you want to price yourself out of the market… If you’ve ever struggled with knowing what to charge, then it’s time to get to grips with the science and psychology of pricing. David will introduce you to a range of ideas on pricing decisions, and you will come away with action plans to increase your prices which can be implemented quickly and easily, and with almost no cost.

The Keypoints:

  • How we make decisions
  • Why this applies to B2B as well as B2C
  • Four  pricing concepts, so that attendees can choose the one or two most appropriate to their industry
  • The adverse impact of discounts
  • What success looks like when you increase prices

Event Speakers

David Abbott-1

David Abbott

Vistage Speaker

David is an international speaker, helping audiences to discover simple ways to improve their pricing.

After studying Engineering Science and Economics at Oxford he worked in marketing and business management. He ran a £56m mail order company where pricing is crucial, has run businesses from startups to the UK divisions of major multinationals, and has held senior marketing roles in a wide variety of industries. He currently works at an executive level with clients helping them with their marketing and pricing.

David has written a bestselling book about pricing called ‘How To Price Your Platypus’.

Agenda

Virtual Event
13-November-2024
12:00 PM - 1:30 PM BST

12:00pm

Welcome and Introductions 

12:05pm

David Abbott

1:00pm

Q&A with David Abbott

1:15pm

Vistage Member Ambassador Story

1:30pm

Event Close