How to Stand Out in Your Marketplace In a world of 'sameness' - how to dare to be different and get noticed

Wednesday 13th December 2023

12:00 PM - 1:30 PM

Event Overview

How to Stand Out in Your Marketplace: In a world of 'sameness' - how to dare to be different and get noticed

  • Are you operating in a crowded marketplace?

  • Are your prospects and customers overwhelmed with choice?

  • Do you struggle to stand out and cut through all the noise?

This webinar will provide attendees with:

  • The most important aspect in standing out – that is often overlooked

  • An understanding of ‘market positioning’ and why it matters for your business

  • A mechanism for making your offering more desirable in the mind of your customer

We will cover:

USPs and Differentiation

  • How USPs are misunderstood and mostly irrelevant
  • Why differentiation might be the biggest lie in business
  • The most important aspect in standing out

Segmentation and Targeting – Unlocking Opportunity

  • The difference between segmentation and targeting and why it matters
  • How segmentation can create opportunity
  • Making your offering more compelling - Why effective targeting can make you stand out

Market Positioning

  • The psychology that makes market positioning so powerful
  • How to come up with your market position – the questions that need to be answered
  • The limits and power of market positioning

Event Speaker

Grant Leboff headshot

Grant Leboff

Vistage Speaker

Grant Leboff is one of the U.K's leading Sales and Marketing experts.

His fourth book, ‘Digital Selling’, debuted at #1 on the Amazon charts prior to being pub-lished in September 2016. This follows the success of Leboff’s previous titles.

‘Stickier Marketing’ (2014) went straight to #1 in the Amazon Sales & Marketing Chart, and was in the top 10 overall Business Chart, on publication. ‘Sales Therapy’ (2007) and ‘Sticky Marketing’ (2011) were both in Amazon’s top 10 Business Books, and #1 in the Sales & Marketing bestsellers chart. Grant Leboff’s fifth book, ‘Myths of Marketing’ was published in 2020. 

A thought leader in his field, Leboff's main focus is to address the massive changes that are taking place in a world that is constantly being introduced to new technologies and an evolving World Wide Web. He continually challenges Sales & Marketing conventions that become accepted wisdom, but don’t necessarily deliver results.

Having built a successful direct marketing company, which he started in 2002, Leboff sold it in 2008. As well as undertaking work as a Non Executive Director, he now has a number of other business interests. 

Sticky Marketing Club® Ltd., is a sales and marketing consultancy providing companies with the strategies to thrive in an increasingly competitive world.

Leboff’s Sales and Marketing portal, produces a wealth of resources and information on effective Sales and Marketing for organisations in an ever changing business environment.

He is a highly sought after consultant, mentor and speaker, and constantly makes presentations at conferences and events all over the world. 

Leboff is a regular contributor to many business magazines and newspapers.  Amongst others, he has been featured in the Daily Telegraph, The Independent, The Financial Times, The Daily Mirror and The Sun. He has appeared on BBC Radio on numerous occa-sions as well as being featured on a significant number of US radio networks.


Virtual Event 
12:00 PM - 1:30 PM 


Welcome and Introductions 


Grant Leboff


Q&A with Grant Leboff


Vistage Member Ambassador Story


Event Close