National CEO Conference: Growth Through Sales and Marketing

Hackonomy 2.0 is a next-level interactive presentation that demonstrates how to maintain business growth in a post-pandemic world. Although it might sound counter-intuitive, Bonin Bough will show that the only way to combat the economic impact of the recent COVID-19 crisis is to create value by breaking things. Whether it’s breaking from tradition, process, or simply “the way we’ve always done things” this presentation will provide tried-and-tested models that enable audiences to keep their company on a growth trajectory during this challenging time.

Learn how to drive innovation across your organisation from someone who did it at the largest companies in the world. Bonin will share how he took brands like Oreo, Cadbury's, Pepsi and Gatorade and helped them to drive strategic initiatives and develop leading-edge marketing campaigns. You’ll learn how break-through communications, combined with customer data, is set to create an entirely new and direct relationship with the consumer.

* How to overcome the tired ways of thinking and innovate the way you approach growth 
* The value of following human attention and the evolution of technologies 
* Personal and professional benefits of the a growth hacking mindset 

How to overcome tired ways of thinking and innovate the way you approach growth.

Thomas Barta is a former partner of McKinsey—and a world-leading expert, author and speaker on customer leadership. Each year, Thomas speaks at countless conferences and events for Fortune 500 companies such as Adobe, Google, IBM, and SAP. Thomas’s columns appear in Marketing Week and Forbes. 

Stop managing—start inspiring growth
How to grow a business in times of rapid change and market disruption? Thomas Barta provides a radical perspective: make everybody inside the firm a customer leader.
The “Silo Inc.” has stopped working. In the age of 24/7 customer interaction, customers are too impatient, too well informed, too powerful. To make sustainable growth happen, firms need brave customer leaders. Based on the world’s largest ever study on customer leadership, involving over 68,000 executive assessments, Thomas proves why leading for customers is hard— even for the CEO. Hear how one CEO speech can kill growth for years, and why great technical experts may simply be the wrong people you need to grow. When it comes
to business impact, leadership trumps technical skills.

For growth, firms need leaders who spark passion, who inspire big dreams, who break down silos, who dare to ditch their job description. People with fire in their eyes. No firm can manage its way to growth. What we need now are brave leaders who dare to ignite innovation and inspire change in the people around them. Hear the stories of today’s most successful change-makers. Learn what it takes to be a customer leader. Be the spark that lights the fire.

A thriving marketing function sits at the heart of sustainable and scalable business growth.

Effective marketing informs the vision, supports the strategy, attracts and keeps people (both clients and employees) that energise your organisation, and acts as the drumbeat that keeps everyone in sync on the growth journey.

When it doesn’t work, there’s no flow. This manifests in unclear vision, uninspiring materials, clients and people that weigh you down, disjointed customer journeys, and a staccato rhythm that never quite builds to growth momentum.

This session will explore the what, how and who of getting this right, looking at:

• The function of a marketing function
• The foundations you need to make it flow
• Who to bring into the business and when
• What to insource and what to out-source
• The role of the CEO and leadership team in making marketing work

If your marketing is already working well, this session will equip you to notch it up to world-class. If it’s not, or not quite, you’ll be able to identify why, and understand the next step that’s right for you.

Ask yourself: Is your marketing function the best that it could be?