High Performance Sales Leadership Habits for the CEO/Partner
Many businesses are successful partly because their products / services add real value but equally due to the passion and conviction of the founders and leaders. For the business to truly become scalable it is essential to develop the salesforce so you hire a sales manager / director and rely on them to build the team. All to often we hear that this is initially not as successful as the owner hopes and for some reason the expectations laid on the sales leader do not match the results. Why does this happen? One reason is that many Sales Managers and Sales Directors originally were promoted into leadership because they were good salespeople. No one has trained them on what it takes to build and lead sales teams and many are not even able to define the process they used to be good in sales. It is essential that the business provides a track to run on for the sales division. The objective of this session is to share some of the basic models that must be in place within the sales function to create a scalable and duplicable structure and provide consistency.
Vistage Speaker
Lars' career started out in 1987 when he travelled to America each summer during his degree learning the basics of sales and paying his way through university. Since then he has been described as an 'Intrepreneur' as he has been instrumental in setting up three UK businesses on behalf of The Southwestern Company. The first was the UK and European division of a publishing business, the second was SBR Europe a professional search firm and in 2002 he established SBR Consulting, one of the world's first true Sales Consultancies. They continue to grow year or year having supported firms in 40+ countries and delivered 000's of programmes.
In 2019, Lars handed the SBR Consulting leadership over to his Director Team and since then has embarked on 2 parallel paths: Investing in ESG start ups and working closely with Leadership teams to scale their sales functions.