Alex Cook is a Vistage Chair who brings driven MDs together into trusted peer groups, where they challenge each other's thinking, sharpen their leadership and grow with intention. Alex is passionate about helping small business leaders become the best version of themselves, at work and in life.

Before moving into executive coaching, Alex spent over a decade in consumer strategy across Tech, Travel, Retail and Leisure, advising boardrooms at PureGym and Burger King, and then working in a small business where every hat was worn, from HR to revenue management. This breadth allows Alex to connect deeply with leaders navigating both scale and scrappiness.

Emma bring more than 25 years of experience driving growth, brand transformation and commercial success across global organisations. A strategic leader with a hands-on approach, she has built a reputation for helping businesses unlock value by combining market insight, customer understanding and strong commercial execution.

Throughout her career, Emma has led growth and marketing strategies for leading organisations including ManpowerGroup, Goodwin, Stroz Friedberg, Booz Allen Hamilton, Deloitte and PwC. She has successfully repositioned brands, launched new products and services, strengthened market leadership and built trusted partnerships that deliver measurable business results.

Now at Vistage, Emma is focused on growing the organisation's impact across the UK & Ireland, helping CEOs and business leaders make better decisions, build stronger organisations and create lasting value for their businesses, people and communities.